This week Twitter’s public relations problem comes from its verification of public figures to ensure the person is who they say they are. Twitter recently verified a white supremacist and the public outcry ensued shortly after. The outcry comes from the perception that Twitter might condone this type of viewpoint. Twitter’s public relations team quickly swooped in to try and stop the snow ball from rolling down hill.
Twitter’s public relations team did admit that the verification check mark is not seen by the public as Twitter intended. Thus, Twitter has decided to stop verification all together as too show that they do not endorse one person or another and their ideas. I believe that this is not a long term public relation solution. Without verification how many President of the United States accounts were there be? This will create another public relations issue down the road as the credibility of the accounts diminishes.