In my last post I talked about ranking your lawn care website. Once you have ranked your website the next step is to convert people from interest to leads and eventually customers. A funnel is a great way to do this, you want the top of the funnel to catch people who access your website, getting people to fill out your form is a great way to start your funnel. Creating an incentive to fill out the form could be as simple as offering a free estimate to offering a guide to how to make your lawn look it’s best.
Once you have the contact information you can then sell to your customers. One way I use to sell people who have interest in services we provide is Service Autopilot it has email marketing built into the program. As you market to your leads some will become customers which is the bottom of the funnel. When the customers that were once leads become paying customers you will be needing to spend some of your hard earned money and I would suggest that you shop at your local lawn mower supply company for the great tax write off of new equipment.